We Create digital Product For Business
I worked with Samsung on a project aimed at reimagining home appliances to resonate with the evolving lifestyles and values of Gen Z as they come of age as homeowners. Through initial face-to-face interviews, I engaged with individuals living alone or in small households, delving into their laundry habits and pain points. These conversations revealed key insights: single or couple households often struggle with piling up laundry until a full load is feasible, but certain items like undergarments or gym wear require immediate washing. I saw this as an opportunity to create a smart solution to prevent odor, organize frequent-use items, and optimize wash loads would streamline laundry routines and enhance efficiency.
I designed a Smart Laundry Companion, an innovative laundry basket integrated with Samsung’s ecosystem. This device features categorized compartments for different fabrics, equipped with UV lights and odor filters to maintain freshness. It pairs with Samsung washing machines via Wi-Fi or Bluetooth, automatically customizing wash cycles based on the load. This concept not only simplifies the laundry process but also aligns with Gen Z’s preference for smart, intuitive, and aesthetically pleasing appliances that enhance everyday living.
